Tim Cook Says Pro Users are Important to Apple

In the recent shareholder meeting with Apple Tim Cook reassured investors that pro users are very important to Apple. He also said “Don’t think something we’ve done or something that we’re doing that isn’t visible yet is a signal that our priorities are elsewhere”

Many feel that questioning Apples priorities considering the lack of updates mainly to their desktop lineup of computers are needed. Especially considering the Mac Mini and the Mac Pro who have had many years without updates.

If people are afraid that Apple is going to abandon desktop devices they should re-assess that fear. Tim also answered this to a question if they where going to merge the macOS and iOS ecosystem:

“Expect us to do more and more where people will view it as a laptop replacement, but not a Mac replacement – the Mac does so much more,” he said. “To merge these worlds, you would lose the simplicity of one, and the power of the other.”

So there you have it, Apple won’t abandon the Pro market. What do you think? Can you do your professional work on the current Mac lineup?

Source: The Loop

Steve Jobs wanted to lock people into their ecosystem

Theres a Apple v. Samsung patent trial going on and in that trial some information about how Apple thinks are being brought out in the light. In particular a long e-mail from Steve Jobs on how they want to do things.

One thing I found was that they wanted to tie their products together so they could lock you, the customer more into the Apple ecosystem. You can read the whole e-mail yourself here

We already see some of those things today like iMessage, iCloud and photo stream. But Apple doesn’t only lock people into their own ecosystem. If you use Windows they have an app for Google Chrome where it can sync your iCloud bookmarks.

Its an interesting read for sure.